World Telecom — Corporate Website
A PHP site for an electronics retail chain, engineered around aggressive caching and image optimisation — pages come back almost instantly, and the traffic followed.
About the project
World Telecom is a retail chain in Azerbaijan selling electronics and home appliances. The website carries their product catalogue and their store network online.
A site built around speed
We built the site in PHP, and the real engineering work went into caching. So that catalogue pages do not hammer the database on every request, rendered pages and the results of expensive queries are held in cache. The effect:
- Pages reach the visitor almost instantly
- Server load drops sharply, so the same hardware serves far more concurrent visitors
- Because speed is one of Google’s ranking signals, search positions improved with it
Image optimisation
A product catalogue puts dozens of images on every page, which means images are what decide how heavy the site is. So we optimised them: each one is produced and compressed at the size it is actually displayed at, and the result is cached. That is a large part of why the catalogue pages stay fast.
The result, and six years of support
The work we put into performance paid off — the site became noticeably quicker and visitor numbers grew.
We built the site in 2012 and stayed on it as the technical team until 2018 — six years of updates, catalogue changes and server-side work.