How much does a website cost?

“How much does a website cost?” is the question we are asked most and the one that is hardest to answer. Receiving quotes for the same job that differ several times over is entirely normal, because the word “website” covers everything from a one-page digital business card to an online store with thousands of products.

This article explains what determines the price and how to compare quotes.

What actually drives the price

1. The type of site

This is where the biggest differences come from:

• Landing page — one or a few pages, mainly contact details and a service description. The fastest and cheapest option.
• Corporate website — services, about, portfolio, blog, contact, usually with an admin panel.
• Online store — catalogue, basket, payments, inventory, order management. Considerably more expensive than the others, because there is far more work in it.
• Web application / portal — user accounts, internal logic, reporting. Here the price is measured in functionality, not page count.

2. Design: template or bespoke

A site built on an existing template is cheaper and faster, but it will resemble your competitors. A bespoke design reflects your brand, though the research, sketching and approval stages take time.

There is a middle path too: a template forms the base, but colour, type and the key screens are adapted to your brand.

3. Number of pages and templates

What matters is not the total page count but the number of unique templates. Fifty product pages run off a single template; eight pages that each look different are eight separate pieces of work.

4. Number of languages

Each additional language means both technical work (language switching, URLs, hreflang) and translation cost. A site in Azerbaijani, English and Russian is noticeably more expensive than a single-language one.

5. Integrations

This is the part that inflates the price most and appears in quotes least:

• Payment gateways (bank cards, e-Manat)
• Inventory or 1C accounting integration
• Courier and delivery services
• CRM and email marketing tools
• SMS notifications

6. Who produces the content

The most frequently overlooked line item. If you supply the copy, product descriptions and images, the cost drops. Professional copywriting, translation and photography are separate services.

In our experience content is also what delays projects most — the design is finished and everyone waits on the text.

Not a one-off cost: the recurring items

A website is not a one-time purchase. Budget for the annual costs as well:

• Domain — an annual fee, usually small.
• Hosting — depends on the size of the site and its traffic.
• SSL certificate — often included in the hosting package.
• Technical support — updates, backups, security.
• Content updates — free if you do them yourself, chargeable if you delegate them.

Very cheap quotes usually leave these out, and they surface a year later.

How to compare quotes properly

Comparing two quotes on the final number alone is misleading. Look for answers to these questions in each one:

1. Is a CMS included? Without it you will call a developer for every small change.
2. Is the mobile version included? In 2026 this should not be an “extra”.
3. How many rounds of revisions are included? “Unlimited revisions” is not real; a specific number should be written down.
4. Is technical SEO included? Titles, speed, structured data, sitemap.
5. Who owns the site? The code and the data should be yours.
6. How much support is there after handover?
7. Whose name are the domain and hosting registered in? They should be yours — otherwise changing provider later becomes a problem.

What a cheap site really costs

Very low quotes usually come at the expense of something: a template design, work with no documentation, technical SEO skipped entirely, no contact after handover.

The outcome is often the same — the site gets rebuilt within a year or two, which costs more than doing it properly the first time.

That does not mean the most expensive quote is the best one. It means you should judge the price together with what is inside it, not on its own.

Working out your budget

A practical approach: write down what you expect the site to do, then turn that into a technical requirement.

• “Customers should find me and call” → a corporate site is enough.
• “I want to take orders online” → you need an online store.
• “Customers should log in and see their orders” → that is web-application territory.

Then ask several companies to quote against the same requirements. Quotes for the same brief can be compared; quotes for different briefs cannot.

How we approach it

We do not publish a fixed price list, because the same phrase “corporate website” can mean completely different amounts of work for two clients. Instead we listen to the project briefly and tell you which solution genuinely pays off for you — sometimes that is the smaller, cheaper one.

Get in touch — tell us about your project and we will send a concrete quote within one business day. You can see the full list of what we do here.