How to create a Facebook business page — a step-by-step guide

A Facebook page is the digital channel small businesses in Azerbaijan reach for first — often before a website. Creating one takes about 15 minutes, but a page put together in a hurry produces nothing for months: the name never surfaces in search, there are no contact details, and a first-time visitor cannot tell what you sell.

Here is the process, from preparation through to your first post.

A business page, not a personal profile

This is the mistake we see most often: a business set up as a personal profile (a personal account called “Gul Flower Salon”, say). That causes four problems:

• The friend limit. A personal profile caps out at 5,000 friends. A page has no follower limit.
• You cannot advertise. Facebook ads cannot be run from a personal profile.
• No statistics. You cannot see how many people saw a post or which content actually worked.
• Risk of losing the account. Meta’s terms prohibit using a personal profile for commercial purposes, and accounts that do can be shut down.

If you are already running a business from a personal profile, Facebook offers a conversion to a page — your existing followers carry over.

Prepare this before you start

To finish the page in one sitting, have these ready in advance:

1. A logo — square, at least 320×320 pixels.
2. A cover image — 851×315 pixels (the edges get cropped on mobile, so keep anything important toward the centre).
3. A short description — one or two sentences: what you do, and for whom.
4. Contact details — phone, email, address, opening hours.
5. Your website address, if you have one.

Step 1 — Create the page

Log in and go to facebook.com/pages/create, or choose Pages → Create new page from the left-hand menu. Three fields need filling in:

• Page name — your real business name. Do not stuff keywords in here. Names like “Gul Salon Baku cheap flower delivery” look untrustworthy and Meta may change them.
• Category — suggestions appear as you type. Pick the closest match; the category feeds Facebook search and recommendations.
• Bio — a short description of the business.

Step 2 — Upload the images

Use your logo as the profile picture. Note that the profile picture is cropped to a circle, so leave margin around the edges of the logo or part of the wordmark will be cut off.

For the cover image, a real photo of your product or team works considerably better than a stock template.

Step 3 — Set a username (@username)

Under Settings → Page address, choose a short username. Your page then lives at facebook.com/yourbusiness, which is far easier to print on a business card, link from a website or say out loud.

The username is generally chosen once and is awkward to change later, so pick something short that matches your business name.

Step 4 — Fill in every information field

Leave nothing blank in the About section:

• Phone and WhatsApp number
• Email address
• Physical address and map location, if you have a shop or office
• Opening hours
• Website address
• Price range, for cafés, salons and similar

These fields are not only for customers: Facebook’s own search and its “businesses nearby” recommendations read exactly this data.

Step 5 — Add a call-to-action button

The button at the top of the page decides what a visitor does next. Pick the one that matches your business:

• Send message — if orders arrive through Messenger
• Call now — if you work by phone
• Visit website — if you have an online store
• Book now — for cafés, salons and clinics

Choose one and support it properly. If you take orders through Messenger, watch your reply time — Facebook displays a “typically replies within a few hours” badge, and it affects whether people bother writing.

Step 6 — Publish your first posts

Do not share an empty page. Have at least five or six posts up before you send any invitations:

1. An introduction — who you are and what you do
2. Photos of your products or services
3. Pricing or package information
4. Contact details and location
5. A customer review, if you have one

People who land on an empty page rarely come back.

Step 7 — Invite your first followers

Use Invite friends to bring in your own contacts. It is the fastest way to gather the first 50-100 followers and make the page look alive.

The most common mistakes

• Keyword-stuffing the page name — it undermines trust and Meta may change it.
• Small text on the cover image — unreadable on a phone, which is where the overwhelming majority of your visitors are.
• No contact details — a customer should never have to hunt for how to reach you.
• Slow replies — your response rate is displayed publicly on the page.
• Nothing but sales posts — alternate useful content with selling, or your follower growth stalls.
• Abandoning the page — a page with no posts for several months reads as “this business has closed”.

What comes next

Once the page exists, the real work starts: posting regularly, replying promptly and measuring results. Meta Business Suite lets you schedule posts in advance and see which ones performed.

One thing worth keeping in mind: a Facebook page is Meta’s property, not yours. Rules change and accounts can be suspended. It is safer to treat the page as one of the channels that feeds your website rather than as your main channel — the website is the part you own.

If you would like help setting up or running your social channels, take a look at our social media marketing service or get in touch.